Overview
OverviewA powerful course to master themost in-demand digital marketing skills.From strategy to content, SEO to advertising, email to analytics — students will not only learn but apply their knowledge through real-world campaigns and a portfolio-ready final project.
Learning Objectives
Learning Objectives- Complete digital marketing stack
- Hands-on projects (social campaigns, email series, blog SEO, etc.)
- Real-world marketing tools (Meta Ads Manager, Canva, Google Analytics, Mailchimp, etc.)
- AI Tools (ChatGPT, Jasper, Surfer SEO, Midjourney for content ideas, etc.)
- Personal branding + freelance/startup insights
- Building digital portfolio
- Career & university admission support
🎓: 15+ years old
📅: 6 months (long-term program)
📚 Course Structure (6 Modules)
📅weeks 1–3🔍What is digital marketing?&& Understanding B2C & B2B strategies && Customer personas & funnels🎓Mini Projects:🧩 Design a simple funnel for a fictional brand
📅weeks 4–7🔍Social media platforms (IG, FB, LinkedIn, TikTok, X) && Scheduling tools (Buffer, Meta Business Suite) && Branding, copywriting & storytelling && AI tools for content generation🎓Projects:🧩 1-week content calendar for a niche brand using Canva/ChatGPT
📅weeks 8–11🔍On-page and off-page SEO && Keywords, meta tags, internal linking && Blogging with AI tools (Surfer SEO, Jasper) && Tools: Google Search Console, Ubersuggest🎓Projects:🧩 SEO blog post (1,000 words) for a product/service
📅weeks 12–14🔍Email list building, lead magnets && Tools: Mailchimp / ConvertKit && Email sequence design (welcome, promo, nurture)🎓Projects:🧩 3-email campaign + landing page
📅weeks 15–18🔍Meta Ads: audience targeting, A/B testing && Google Ads (Search, Display, YouTube basics) && Budget planning & metrics && Tools: Meta Ads Manager, Google Ads🎓Projects:🧩 Plan a 1-week ad campaign for an event/product
📅weeks 19–24🔍Google Analytics 4 (GA4)&& Tracking KPIs & conversions && Preparing reports for clients/employers🎓Final Capstone::🧩 Create a full campaign (strategy + content + ad plan + analytics) for a real or fictional brand 🧩 Present it at our Digital Demo Day
Final Project
Certificate
Free Events
Online Portal
Build Portfolio
Small Groups
Student Ratings & Reviews
